Concepedia
Statistics
Publications
16
Citations
490
H-Index
14
Active since
2009
Affiliations
Institute of Rural Management Anand(Current)
University of Portsmouth
Georgia Southern University
University of Jammu
Pratik Modi is an author at Institute of Rural Management Anand specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchBusiness StrategyConsumer BehaviorEntrepreneurshipMarketing InsightsEconomic DevelopmentMarketing Management
Publications per year
2009–2024
Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Pratik Modi, Debiprasad Mishra · Journal of Marketing Management · 2010 · 80 citations
Customer Satisfaction, Market Orientation, Business Profitability +17
Personality and older consumers’ green behaviour in the UK
Sianne Gordon‐Wilson, Pratik Modi · Futures · 2015 · 59 citations · Full text
Consumer Decision Making, Green Marketing, Behavioral Sciences +7
New product innovations in times of crisis: How did women entrepreneurs survive the COVID-19 crisis?
Gurjeet Kaur Sahi, Pratik Modi, Stanzin Mantok · Industrial Marketing Management · 2023 · 37 citations · Full text
Covid-19 Crisis, Entrepreneurial Innovation, Women's Empowerment +6
Detecting Sinkhole Attack in Wireless Sensor Network
Vinay Soni, Pratik Modi, Vishvash Chaudhri · 2013 · 36 citations
Engineering, Wireless Sensor System, Wireless Security +10
Measuring market orientation in nonprofit organizations
Pratik Modi · Journal of Strategic Marketing · 2012 · 33 citations
Market Orientation, Proprietary Scale, Business Profitability +13
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