Concepedia

Kerstin Gidlöf

KG

10

Publications

613

Citations

10

H-Index

2011

Active since

Affiliations

Lund University(Current)

University of Agder

Aarhus University

Kerstin Gidlöf is an author at Lund University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchBehavioral SciencePsychologyVisual MarketingConsumer Decision MakingBehavioral Decision MakingHealthAttention

Publications per year

2011–2022

10

Publications

10

Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

Kerstin Gidlöf, Annika Wallin, Richard Dewhurst et al. · Journal of Eye Movement Research · 2013 · 181 citations · Full text

Natural Environment, Behavioral Decision Making, Consumer Research +29

Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf

Kerstin Gidlöf, Andrey Anikin, Martin Lingonblad et al. · Appetite · 2017 · 149 citations

Consumer Preferences, Consumer Decision Making, Behavioral Sciences +15

The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising

Kerstin Gidlöf, Nils Holmberg, Helena Sandberg · Visual Communication · 2012 · 50 citations

Digital Marketing, Targeted Advertising, Consumer Research +25

Assessing information on food packages

Jesper Clement, Viktor Smith, Jordan Zlatev et al. · European Journal of Marketing · 2017 · 43 citations · Full text

Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation

Kerstin Gidlöf, Gastón Ares, Jessica Aschemann‐Witzel et al. · Food Quality and Preference · 2020 · 39 citations

Food Choice, Consumer Decision Making, Behavioral Sciences +10

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