David Houghton

Registered nurse perceptions of factors contributing to the inconsistent brand image of the nursing profession

Judi Allyn Godsey, David Houghton, Tom Hayes · Nursing Outlook · 2020 · 121 citations · Full text

Nursing, Customer Satisfaction, Brand Equity +9

Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness

David Houghton · Journal of Strategic Marketing · 2021 · 36 citations

Brand Marketers, Brand Strategy, Consumer Research +16

Nurse teacher stress in Northern Ireland

Pauline Hunter, David Houghton · Journal of Advanced Nursing · 1993 · 31 citations

From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling

David Houghton, Edward L. Nowlin, Doug Walker · Journal of Public Policy & Marketing · 2019 · 24 citations

P2p Fantasy Sports, Game Theory, Social Influence +19

Occupational stress, and teachers in Northern Ireland

Anne McGrath, David Houghton, Norma Reid · Work & Stress · 1989 · 23 citations

Education, Mental Health, Social Work +17