Concepedia

David Houghton

DH

Statistics

Publications

7

Citations

274

H-Index

7

Active since

1989

Affiliations

Xavier University(Current)

Williams College

University of Ulster

David Houghton is an author at Xavier University specializing in business, marketing, and brand awareness.

Publications per year

1989–2021

7

Publications

7

Registered nurse perceptions of factors contributing to the inconsistent brand image of the nursing profession

Judi Allyn Godsey, David Houghton, Tom Hayes · Nursing Outlook · 2020 · 125 citations · Full text

Business, Marketing, Nursing Administration +15

Story elements, narrative transportation, and schema incongruity: a framework for enhancing brand storytelling effectiveness

David Houghton · Journal of Strategic Marketing · 2021 · 48 citations

Business, Marketing, Marketing Management +17

Nurse teacher stress in Northern Ireland

Pauline Hunter, David Houghton · Journal of Advanced Nursing · 1993 · 31 citations

Social Sciences, Psychology, Health Psychology +16

From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling

David Houghton, Edward L. Nowlin, Doug Walker · Journal of Public Policy & Marketing · 2019 · 24 citations

Public Affairs, Behavioral Sciences, Public Policy +11

Occupational stress, and teachers in Northern Ireland

Anne McGrath, David Houghton, Norma Reid · Work & Stress · 1989 · 23 citations

Public Health, Social Work, Teaching +15

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