Concepedia

Weilu Zhang

WZ

4

Publications

57

Citations

4

H-Index

2021

Active since

Affiliations

University of Missouri(Current)

University of Kentucky

Weilu Zhang is an author at University of Missouri specializing in management, marketing, and advertising.

Top concepts

ArtsMarketingJournalismManagementAdvertisingSocial MediaBiasRaceRacismPolitics

Publications per year

2021–2024

4

Publications

4

Politics Go “Viral”: A Computational Text Analysis of the Public Attribution and Attitude Regarding the COVID-19 Crisis and Governmental Responses on Twitter

Weilu Zhang, Lingshu Hu, Jihye Park · Social Science Computer Review · 2022 · 18 citations

Social Medium Monitoring, Public Opinion, Political Polarization +26

Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers

Weilu Zhang, Shelly Rodgers · Journal of Current Issues & Research in Advertising · 2023 · 14 citations

Artificial Intelligence, Ethnicity, Engineering +26

Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in U.S. Advertising and Public Relations Programs

Shelly Rodgers, Weilu Zhang · Journalism & Mass Communication Educator · 2021 · 13 citations

Public Relations Programs, Bibliometrics, Research Evaluation +16

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers et al. · Journal of Interactive Advertising · 2024 · 12 citations

Rows per page

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