11
Publications
500
Citations
11
H-Index
2013
Active since
Affiliations
Isabel P. Riquelme is an author at Universidad de Murcia specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorDigital MarketingBehavioral Decision MakingBusinessCustomer SatisfactionInteractive MarketingConsumer Decision Making
Publications per year
2013–2024
11
11
Isabel P. Riquelme, Sergio Román · Journal of Business Ethics · 2013 · 95 citations
Online Customer Behavior, Consumer Decision Making, Perceived Deception +15
Rows per page
1–5 of 11