Rania W. Semaan

New forms of luxury consumption in the sharing economy

George Christodoulides, Navdeep Athwal, Achilleas Boukis et al. · Journal of Business Research · 2021 · 115 citations · Full text

Social Sciences, Business Economics, Economics +9

The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

Rania W. Semaan, Val Lindsay, Paul Williams · Journal of Retailing and Consumer Services · 2019 · 41 citations · Full text

Social Sciences, Gender Studies, Marketing +15

What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing

Achilleas Boukis, George Christodoulides, Rania W. Semaan · Journal of Business Research · 2024 · 29 citations · Full text

Business, Marketing, Marketing Management +8

How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes

Rania W. Semaan, Bruno Kocher, Stephen Jay Gould · Psychology and Marketing · 2018 · 24 citations

Business, Marketing, Marketing Management +15

“We don’t all see it the same way”

Rania W. Semaan, Stephen Jay Gould, Mike Chen‐ho Chao et al. · European Journal of Marketing · 2019 · 18 citations

Business, International Business, Marketing +11