Concepedia

Zijun Tian

ZT

Statistics

Publications

2

Citations

84

H-Index

2

Active since

2022

Affiliations

University of Pennsylvania(Current)

Zijun Tian is an author at University of Pennsylvania specializing in marketing management, social influence, and audience measurement.

Publications per year

2022–2023

2

Publications

2

Mega or Micro? Influencer Selection Using Follower Elasticity

Zijun Tian, Ryan Dew, Raghuram Iyengar · Journal of Marketing Research · 2023 · 74 citations

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Mega or Micro? Influencer Selection Using Follower Elasticity

Zijun Tian, Ryan Dew, Raghuram Iyengar · SSRN Electronic Journal · 2022 · 10 citations · Full text

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