Concepedia

Moacir de Miranda Oliveira

MD

12

Publications

333

Citations

12

H-Index

2009

Active since

Affiliations

Universidade de São Paulo(Current)

Escola Superior de Propaganda e Marketing

Centro Universitário FEI

Moacir de Miranda Oliveira is an author at Universidade de São Paulo specializing in business, strategic management, and management.

Top concepts

BusinessManagementStrategic ManagementInternational BusinessGlobal StrategyInternational ManagementInnovationBusiness StrategyTechnology TransferStrategy

Publications per year

2009–2019

12

Publications

12

The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals

Felipe Mendes Borini, Moacir de Miranda Oliveira, Franciane Freitas Silveira et al. · European Management Journal · 2012 · 99 citations

International Business Strategy, International Business, Innovation Economics +10

INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY

Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira et al. · Revista de Administração de Empresas · 2015 · 37 citations · Full text

International Marketing, Brand Strategy, Multinational Enterprise +16

The relevance of subsidiary initiatives for Brazilian multinationals

Felipe Mendes Borini, Tereza Leme Fleury, Afonso Fleury et al. · Revista de Administração de Empresas · 2009 · 31 citations · Full text

Subsidiary Initiative, Multinational Enterprise, Entrepreneurship +17

Reverse innovation antecedents

Felipe Mendes Borini, Sidney Costa, Moacir de Miranda Oliveira · International Journal of Emerging Markets · 2016 · 31 citations · Full text

Reverse Innovation Antecedents, Reverse Innovation, Innovation Management +17

Strategic assets in technology-based incubators in Brazil

Carolina Cristina Fernandes, Moacir de Miranda Oliveira, Roberto Sbragia et al. · European Journal of Innovation Management · 2016 · 27 citations · Full text

Startup Ecosystem, Organizational Economics, Relationship Assets +17

Rows per page

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