Pedro Lucas de Resende Melo

Statistics

Publications

Citations

105

H-Index

Active since

2015

Affiliations

Universidade Paulista(Current)

Universidade de São Paulo

Escola Superior de Propaganda e Marketing

Pedro Lucas de Resende Melo is an author at Universidade Paulista specializing in international business, franchise internationalization, and brand management.

ORCID

Publications per year

2015–2021

Publications

INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY

Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira et al. · Revista de Administração de Empresas · 2015 · 38 citations · Full text

Business, International Business, Strategic Management +12

Latin American franchise internationalization: The impact of institutional environment

Pedro Lucas de Resende Melo, Felipe Mendes Borini, Mário Henrique Ogasavara · Thunderbird International Business Review · 2018 · 26 citations

Management, International Business, International Management +15

Institutional environment and internationalization of franchise chains: a regional and global analysis

Andrea Giovani Lanfranchi, Pedro Lucas de Resende Melo, Felipe Mendes Borini et al. · International Journal of Emerging Markets · 2020 · 18 citations

Social Sciences, International Business, International Relations +14

Franchisor support and brand value empowerment of micro-franchisees: a Brazilian market perspective

Pedro Lucas de Resende Melo, Júlio Araújo Carneiro da Cunha, Renato Telles · Journal of Entrepreneurship in Emerging Economies · 2021 · 13 citations

Business, Marketing, Marketing Management +12

Atendimento dos interesses do stakeholder franqueado e sua relação com o desempenho financeiro em redes de franquias

Rubens Paulino Ortega, Pedro Lucas de Resende Melo, Jo�ão Maurício Gama Boaventura et al. · Revista de Administração da UFSM · 2016 · 10 citations · Full text

Business, Finance, Marketing +13

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