Edwina Luck

IMC: Has anything really changed? A new perspective on an old definition

Edwina Luck, Jennifer Moffatt · Journal of Marketing Communications · 2009 · 61 citations · Full text

Business, Marketing, Marketing Management +7

The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem

Xin Ming Stephanie Chen, Lisa Schuster, Edwina Luck · Journal of Services Marketing · 2023 · 38 citations

Management, Organization Studies, Organizational Behavior +10

Defining entertainment: an approach

Alan McKee, Christy Collis, Tanya Nitins et al. · Creative Industries Journal · 2014 · 28 citations

Social Sciences, Cultural Studies, Audience Studies +8

Developing a Second Life virtual field trip for university students: an action research approach

Shane Mathews, Lynda Andrews, Edwina Luck · Educational Research · 2012 · 26 citations

Education, Marketing, Teaching +14

What Advertisers Need to Know about the iYGeneration: An Australian Perspective

Edwina Luck, Shane Mathews · Journal of Promotion Management · 2010 · 26 citations

Social Sciences, Communication, Marketing +16