Concepedia

Linda Rochford

LR

13

Publications

694

Citations

12

H-Index

1991

Active since

Affiliations

University of Minnesota, Duluth(Current)

University of Minnesota

San Diego State University

Twin Cities Orthopedics

Linda Rochford is an author at University of Minnesota, Duluth specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessProduct ManagementNew Product DevelopmentEducationBusiness StrategyProduct LaunchSales ManagementMarketing Strategy

Publications per year

1991–2016

13

Publications

13

How Involving More Functional Areas Within a Firm Affects the New Product Process

Linda Rochford, William Rudelius · Journal of Product Innovation Management · 1992 · 136 citations

Business Intelligence, Information Sharing, Innovation Management +22

Generating and screening new products ideas

Linda Rochford · Industrial Marketing Management · 1991 · 115 citations

Marketing, Industrial Design, Consumer-driven Product Development +10

New product development process: Stages and successes in the medical products industry

Linda Rochford, William Rudelius · Industrial Marketing Management · 1997 · 106 citations

Consumer-driven Product Development, Industrial Design, Product Lifecycle +13

How New Product Introductions Affect Sales Management Strategy: The Impact of Type of “Newness” of the New Product

Kamel Micheal, Linda Rochford, Thomas R. Wotruba · Journal of Product Innovation Management · 2003 · 64 citations

Brand Strategy, Product Management, Mail Questionnaire +17

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford · Journal of Marketing Education · 2007 · 49 citations

Marketing Analytics, Customer Satisfaction, Marketing Students +22

Rows per page

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