Concepedia
Statistics
Publications
13
Citations
694
H-Index
12
Active since
1991
Affiliations
University of Minnesota, Duluth(Current)
University of Minnesota
San Diego State University
Twin Cities Orthopedics
Duluth Clinic
Linda Rochford is an author at University of Minnesota, Duluth specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessProduct ManagementNew Product DevelopmentEducationBusiness StrategyProduct LaunchSales ManagementMarketing Strategy
Publications per year
1991–2016
How Involving More Functional Areas Within a Firm Affects the New Product Process
Linda Rochford, William Rudelius · Journal of Product Innovation Management · 1992 · 136 citations
Business Intelligence, Information Sharing, Innovation Management +22
Generating and screening new products ideas
Linda Rochford · Industrial Marketing Management · 1991 · 115 citations
Marketing, Industrial Design, Consumer-driven Product Development +10
New product development process: Stages and successes in the medical products industry
Linda Rochford, William Rudelius · Industrial Marketing Management · 1997 · 106 citations
Consumer-driven Product Development, Industrial Design, Product Lifecycle +13
How New Product Introductions Affect Sales Management Strategy: The Impact of Type of “Newness” of the New Product
Kamel Micheal, Linda Rochford, Thomas R. Wotruba · Journal of Product Innovation Management · 2003 · 64 citations
Brand Strategy, Product Management, Mail Questionnaire +17
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students
Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford · Journal of Marketing Education · 2007 · 49 citations
Marketing Analytics, Customer Satisfaction, Marketing Students +22
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