Ricardo Godinho Bilro

Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study

Sandra María Correia Loureiro, Jaime Romero, Ricardo Godinho Bilro · Journal of Business Research · 2019 · 231 citations

Management, Innovation Management, Organization Studies +17

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Ricardo Godinho Bilro, Sandra María Correia Loureiro, João Guerreiro · Journal of Hospitality Marketing & Management · 2018 · 157 citations

Business, Hospitality Management, Marketing +17

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Sandra María Correia Loureiro, Ricardo Godinho Bilro, Arnold Japutra · Journal of Product & Brand Management · 2019 · 113 citations

Business, Marketing, Marketing Management +10

A consumer engagement systematic review: synthesis and research agenda

Ricardo Godinho Bilro, Sandra María Correia Loureiro · Spanish Journal of Marketing - ESIC · 2020 · 112 citations · Full text

Business, Marketing, Marketing Management +11

The role of website stimuli of experience on engagement and brand advocacy

Ricardo Godinho Bilro, Sandra María Correia Loureiro, Faizan Ali · Journal of Hospitality and Tourism Technology · 2018 · 104 citations

Business, Marketing, Marketing Management +16