Mathew Analogbei

Statistics

Publications

Citations

102

H-Index

Active since

2016

Affiliations

Liverpool John Moores University(Current)

Coventry University

Mathew Analogbei is an author at Liverpool John Moores University specializing in marketplace context, qualitative interviewing, and digital transformation strategy.

Publications per year

2016–2018

Publications

Troubled waters: the transformation of marketing in a digital world

Lee Quinn, Sally Dibb, Lyndon Simkin et al. · European Journal of Marketing · 2016 · 92 citations · Full text

Business, Marketing, Marketing Management +11

A CRM-based pathway to improving organisational responsiveness: an empirical study

Luciano Batista, Sally Dibb, Maureen Meadows et al. · Journal of Strategic Marketing · 2018 · 10 citations · Full text

Management, Management Information Systems, Organization Studies +14

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