Concepedia

Tunyaporn Vichiengior

TV

2

Publications

51

Citations

2

H-Index

2019

Active since

Affiliations

University of Reading(Current)

École Supérieure de Commerce de Rennes

Tunyaporn Vichiengior is an author at University of Reading specializing in social sciences, psychology, and behavioral decision making.

Top concepts

MarketingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsConsumer UncertaintyCustomer Satisfaction

Publications per year

2019–2023

2

Publications

2

Consumer anticipation: antecedents, processes and outcomes

Tunyaporn Vichiengior, Claire-Lise Ackermann, Adrian Palmer · Journal of Marketing Management · 2019 · 41 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +17

Consumer anticipation as a performative experience

Tunyaporn Vichiengior, Claire-Lise Ackermann, Adrian Palmer · European Journal of Marketing · 2023 · 10 citations

Rows per page

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