Samuel K. Bonsu

Putting Consumers to Work

Detlev Zwick, Samuel K. Bonsu, Aron Darmody · Journal of Consumer Culture · 2008 · 692 citations

Social Sciences, Marketing, Marketing Management +13

Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana: Table 1

Samuel K. Bonsu, Russell W. Belk · Journal of Consumer Research · 2003 · 234 citations

Social Sciences, Anthropology, Economics +9

Co-creating Second Life

Samuel K. Bonsu, Aron Darmody · Journal of Macromarketing · 2008 · 169 citations

Social Sciences, Sociology, Consumption Studies +10

Colonial images in global times: consumer interpretations of Africa and Africans in advertising

Samuel K. Bonsu · Consumption Markets & Culture · 2009 · 100 citations

Social Sciences, Cultural Studies, Marketing +15

Governmentality at the Base-of-the-Pyramid

Samuel K. Bonsu, Pia Polsa · Journal of Macromarketing · 2011 · 51 citations

Business, Strategic Management, Strategy +11