Detlev Zwick

Putting Consumers to Work

Detlev Zwick, Samuel K. Bonsu, Aron Darmody · Journal of Consumer Culture · 2008 · 692 citations

Social Sciences, Marketing, Marketing Management +13

The ideology of the ethical consumption gap

Michal Carrington, Detlev Zwick, Benjamin A. Neville · Marketing Theory · 2015 · 260 citations · Full text

Social Sciences, Sociology, Consumption Studies +16

Manufacturing Customers

Detlev Zwick, Janice Denegri Knott · Journal of Consumer Culture · 2009 · 149 citations

Business, Marketing, Marketing Management +8

Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Detlev Zwick, Nikhilesh Dholakia · Journal of Macromarketing · 2004 · 144 citations

Computing, Marketing, Marketing Management +15

Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism

Aron Darmody, Detlev Zwick · Big Data & Society · 2020 · 131 citations · Full text

Business, Marketing, Marketing Management +8