Detlev Zwick - Concepedia

Author

Detlev Zwick

York University

Also Known As

, D. Zwick, DETLEV ZWICK, Detlev Zwick

Publications

2.3K

Citations

H-Index

124

Concepts

All Affiliations

York University University of Rhode Island Suffolk University The University of Melbourne Royal Holloway University of London

About

Detlev Zwick is an author at York University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	1.3K
2	Education	5	5	208
3	Arts	3	3	232
4	Engineering	2	2	73
5	Health Sciences	2	2	715

Detlev Zwick

Publications

Citations

H-Index

Page 1

	Year	Citations
Putting Consumers to Work Detlev Zwick, Samuel K. Bonsu, Aron Darmody Journal of Consumer Culture Customer SatisfactionConsumer StudyValue TheoryConsumer ResearchConsumer Culture	2008	677
The ideology of the ethical consumption gap Michal Carrington, Detlev Zwick, Benjamin A. Neville Marketing Theory EconomicsPublic PolicyConsumer CultureEthical Consumption GapEthical Consumer Segment	2015	250
Manufacturing Customers Detlev Zwick, Janice Denegri Knott Journal of Consumer Culture Marketing AnalyticsDigital MarketingConsumer ResearchData-driven InnovationDatabase Marketing	2009	148
Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing Detlev Zwick, Nikhilesh Dholakia Journal of Macromarketing Customer ExperienceCustomer SatisfactionDigital IdentityDigital MarketingConsumer Research	2004	141
Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism Aron Darmody, Detlev Zwick Big Data & Society Digital MarketingTargeted AdvertisingConsumer ResearchCommunicationJournalism	2020	125
Biopolitical Marketing and Social Media Brand Communities Detlev Zwick, Alan Bradshaw Theory Culture & Society Ideological SetDigital MarketingBrand StrategySocial MarketingSocial Media Marketers	2016	87
The Field of Business Sustainability and the Death Drive: A Radical Intervention Alan Bradshaw, Detlev Zwick Journal of Business Ethics Sustainable Business ModelManagementBusinessBusiness SustainabilitySustainable Development	2014	60
Tracking Prosumption Work on eBay Janice Denegri‐Knott, Detlev Zwick American Behavioral Scientist Prosumption WorkDigital MarketingConsumer ResearchEducationBusiness Analytics	2011	56
Creating Worlds that Create Audiences: Theorising Personal Data Markets in the Age of Communicative Capitalism Vassilis Charitsis, Detlev Zwick, Alan Bradshaw tripleC Communication Capitalism & Critique Open Access Journal for a Global Sustainable Information Society Digital SocietyEngineeringDigital MarketingInformation PrivacyCommunication	2018	53
Activism and Abdication on the Inside: The Effect of Everyday Practice on Corporate Responsibility Michal Carrington, Detlev Zwick, Benjamin A. Neville Journal of Business Ethics Responsible Management EducationActivismEveryday PracticeManagementBusiness	2018	44

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