Aitor Marcos

Perspectives: Advertising and climate change – Part of the problem or part of the solution?

Patrick Hartmann, Aitor Marcos, Juana Castro Santa et al. · International Journal of Advertising · 2022 · 49 citations · Full text

Business, Marketing, Marketing Management +17

Predicting COVID-19 Vaccination Intention: The Roles of Institutional Trust, Perceived Vaccine Safety, and Interdependent Self-Construal

Mario R. Paredes, Vanessa Apaolaza, Aitor Marcos et al. · Health Communication · 2021 · 32 citations

Veterinary Medicine, Health Promotion, Social Psychology +15

The effect of threat and fear of COVID-19 on booking intentions of full board hotels: The roles of perceived coping efficacy and present-hedonism orientation

Vanessa Apaolaza, Mario R. Paredes, Patrick Hartmann et al. · International Journal of Hospitality Management · 2022 · 31 citations · Full text

Management, Hospitality Management, Psychology +8

Carbon tax salience counteracts price effects through moral licensing

Patrick Hartmann, Aitor Marcos, José M. Barrutia · Global Environmental Change · 2023 · 24 citations · Full text

Social Sciences, Economics, Social Psychology +17

Past, present, and future of research on corporate social responsibility advertising

Patrick Hartmann, Aitor Marcos, Vanessa Apaolaza · International Journal of Advertising · 2022 · 23 citations

Business, Marketing, Marketing Management +12