Concepedia

Joohyung Park

JP

16

Publications

1.4K

Citations

14

H-Index

2011

Active since

Affiliations

University of South Carolina(Current)

Iowa State University

Worcester Polytechnic Institute

University of Tennessee at Knoxville

Joohyung Park is an author at University of South Carolina specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorInteractive MarketingArtsFashionSocial MediaSocial Sciences

Publications per year

2011–2022

16

Publications

16

Understanding Consumer Recycling Behavior: Combining the Theory of Planned Behavior and the Norm Activation Model

Joohyung Park, Sejin Ha · Family and Consumer Sciences Research Journal · 2014 · 447 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +23

Understanding pro‐environmental behavior

Joohyung Park, Sejin Ha · International Journal of Retail & Distribution Management · 2012 · 189 citations

Consumer Uncertainty, Green Marketing, Consumer Study +21

Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses

Joohyung Park, Sejin Ha · Journal of Retailing and Consumer Services · 2015 · 154 citations

Customer Satisfaction, Service Recovery, Service Research +11

Extending the resource-based view: Effects of strategic orientation toward community on small business performance

Jeffrey M. Campbell, Joohyung Park · Journal of Retailing and Consumer Services · 2016 · 134 citations

Small Business Performance, Resource-based View, Strategic Orientation +8

I (heart) social ventures: Identification and social media engagement

Adrienne Hall‐Phillips, Joohyung Park, Te‐Lin Chung et al. · Journal of Business Research · 2015 · 119 citations

Social Media, Social Media Engagement, Media Entrepreneurship +3

Rows per page

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