Concepedia

Jie G. Fowler

JG

10

Publications

210

Citations

10

H-Index

2013

Active since

Affiliations

Valdosta State University(Current)

University of Nebraska–Lincoln

Jie G. Fowler is an author at Valdosta State University specializing in marketing, management, and culture.

Top concepts

MarketingManagementCultureFashionAdvertisingBrand AwarenessConsumer ResearchArtsBrandingBusiness

Publications per year

2013–2023

10

Publications

10

Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

Timothy H. Reisenwitz, Jie G. Fowler · Global Business Review · 2019 · 46 citations

Customer Satisfaction, Culture, Tourism Management +15

Customer Citizenship Behavior: An Expanded Theoretical Understanding

Jie G. Fowler · 2013 · 43 citations

Customer Citizenship Behavior, Customer Satisfaction, Customer Experience +14

Analyzing Chinese older people's quality of life through their use of the internet

Jie G. Fowler, James W. Gentry, Timothy H. Reisenwitz · International Journal of Consumer Studies · 2015 · 24 citations

Quality Of Life, Aging, Consumer Research +22

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads

Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson · Journal of Global Fashion Marketing · 2015 · 17 citations

Targeted Advertising, Consumer Research, Social Marketing +19

The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements

Jie G. Fowler, Les Carlson · Journal of Current Issues & Research in Advertising · 2015 · 17 citations

Beauty Ideals, International Marketing, Education +18

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