Concepedia
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Publications
1
Citations
25
H-Index
Active since
2021
Sıla Ada is an author specializing in auction theory, interactive marketing, and market design.
Top concepts
BusinessMarketingJournalismManagementAdvertisingMarket DesignAuction TheoryConsumer ResearchInteractive MarketingMarketing Communication
Publications per year
2021–2021
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change
Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit · Journal of Marketing Research · 2021 · 25 citations · Full text
Electronic Auction, Targeted Advertising, Consumer Research +16
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