Anshu Saxena Arora

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

Anshu Saxena Arora, Saidat Abidemi Sanni · Journal of Promotion Management · 2018 · 107 citations

Management, Marketing, Marketing Management +12

Strategic sustainable purchasing, environmental collaboration, and organizational sustainability performance: the moderating role of supply base size

Amit Arora, Anshu Saxena Arora, K. Sivakumar et al. · Supply Chain Management An International Journal · 2020 · 101 citations

Management, Strategic Management, Strategy +17

Relationships among supply chain strategies, organizational performance, and technological and market turbulences

Amit Arora, Anshu Saxena Arora, K. Sivakumar · The International Journal of Logistics Management · 2016 · 71 citations

Management, Management Information Systems, Supply Chain Management +15

Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture

Anshu Saxena Arora, Anshu Saxena Arora, John R. McIntyre et al. · Journal of International Consumer Marketing · 2015 · 47 citations

Business, Marketing, Marketing Management +15

Social capacitance: Leveraging absorptive capacity in the age of social media

Anshu Saxena Arora, K. Sivakumar, Paul A. Pavlou · Journal of Business Research · 2020 · 28 citations

Social Sciences, Communication, Knowledge Management +14