David Walker is an author at Cranfield University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer BehaviorConsumer ResearchEngineeringBrand EquityGreen PolicyBrand LoyaltyBrand Strategy
Publications per year
1994–2013
7
7
Measuring and managing brand loyalty
Simon Knox, David Walker · Journal of Strategic Marketing · 2001 · 229 citations
Rows per page
1–5 of 7