Concepedia

Miriam McGowan

MM

Statistics

Publications

6

Citations

185

H-Index

6

Active since

2010

Affiliations

Bangor University(Current)

University of Birmingham

Miriam McGowan is an author at Bangor University specializing in marketing, business, and marketing management.

Publications per year

2010–2025

6

Publications

6

Grounded Theory in Practice: Is It Inherently a Mixed Method?.

R. Burke Johnson, Miriam McGowan, Lisa A. Turner · Research in the schools · 2010 · 65 citations

Humanities, Philosophy, Epistemology +9

The influence of social identity on value perceptions and intention

Miriam McGowan, Edward Shiu, Louise M. Hassan · Journal of Consumer Behaviour · 2016 · 59 citations · Full text

Business, Marketing, Marketing Management +9

Relieving the regret for maximizers

Louise M. Hassan, Edward Shiu, Miriam McGowan · European Journal of Marketing · 2019 · 21 citations · Full text

Business, Decision Sciences, Psychology +11

Solving dissociative group effects using construal level theory

Miriam McGowan, Louise M. Hassan, Edward Shiu · European Journal of Marketing · 2019 · 19 citations · Full text

Business, Marketing, Psychology +10

They’re not my people: When inclusive marketing backfires

Louise M. Hassan, Miriam McGowan, Edward Shiu · Journal of the Academy of Marketing Science · 2025 · 11 citations · Full text

Business, Marketing, Marketing Management +13

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