Concepedia
Statistics
Publications
14
Citations
511
H-Index
12
Active since
2006
Affiliations
ICFAI Business School(Current)
Institute of Management Technology
Institute of Chartered Financial Analysts of India
University of Bologna
Indian Institute of Technology Delhi
Vibha Arora is an author at ICFAI Business School specializing in marketing, business, and marketing management.
Publications per year
2006–2024
Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement
Aniruddha Pangarkar, Vibha Arora, Yupal Shukla · Journal of Retailing and Consumer Services · 2022 · 123 citations
Business, Marketing, Marketing Management +16
Assertive Identities, Indigeneity, and the Politics of Recognition as a Tribe: The Bhutias, the Lepchas and the Limbus of Sikkim
Vibha Arora · Sociological Bulletin · 2007 · 49 citations
Social Sciences, Anthropology, Cultural Studies +17
The Forest of Symbols Embodied in the Tholung Sacred Landscape of North Sikkim, India
Vibha Arora · Digital Library Of The Commons Repository (Indiana University) · 2006 · 45 citations · Full text
Natural Resources, Anthropology, Religious Studies +16
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention
Yupal Shukla, Sita Mishra, Ravi Chatterjee et al. · Journal of Consumer Behaviour · 2023 · 44 citations · Full text
Business, Marketing, Marketing Management +12
Omnichannel retailing: does it empower consumers and influence patronage?
Sita Mishra, Gunjan Malhotra, Vibha Arora et al. · International Journal of Retail & Distribution Management · 2021 · 41 citations
Business, Marketing, Marketing Management +17
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