Carmen Pérez Cabañero

Sticking with your university: the importance of satisfaction, trust, image, and shared values

A. Cervera, Carmen Pérez Cabañero · Studies in Higher Education · 2016 · 166 citations

Business, Higher Education, Marketing +16

Brand love is all around: loyalty behaviour, active and passive social media users

Luisa Andreu, Carmen Pérez Cabañero, Carla Ruíz Mafé · Current Issues in Tourism · 2019 · 98 citations · Full text

Business, Marketing, Marketing Management +17

What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

Carla Ruíz Mafé, Antonio Carlos Cuenca Ballester, Carmen Pérez Cabañero et al. · Journal of Destination Marketing & Management · 2021 · 82 citations · Full text

Management, Communication, Marketing +16

Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations

A. Cervera, Carmen Pérez Cabañero · Tourism Management Perspectives · 2020 · 80 citations · Full text

Management, Marketing, Tourism Management +16

Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

Víctor Martínez-Molés, Timothy Jung, Carmen Pérez Cabañero · International Journal of Contemporary Hospitality Management · 2021 · 68 citations · Full text

Management, Marketing, Tourism Management +17