Víctor Martínez-Molés

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Active since

2016

Affiliations

Universitat de València(Current)

Instituto Valenciano de Investigaciones Económicas

Víctor Martínez-Molés is an author at Universitat de València specializing in online consumer behavior, tourism consumer behavior, and tourist learning behavior.

Publications per year

2016–2024

Publications

Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

Víctor Martínez-Molés, Timothy Jung, Carmen Pérez Cabañero · International Journal of Contemporary Hospitality Management · 2021 · 68 citations · Full text

Management, Marketing, Tourism Management +17

Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories

Víctor Martínez-Molés, Carmen Pérez Cabañero · International Journal of Contemporary Hospitality Management · 2024 · 17 citations

Computing, Information Systems, Tourism Management +14

The attraction effect in mid-involvement categories: An experimental economics approach

Yolanda Gómez, Víctor Martínez-Molés, Amparo Urbano et al. · Journal of Business Research · 2016 · 11 citations

Social Sciences, Economics, Behavioral Economics +3

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