Statistics
Publications
3
Citations
245
H-Index
3
Active since
2010
Affiliations
University of Antwerp(Current)
M. Wouters is an author at University of Antwerp specializing in marketing management, brand positioning, and brand management.
Publications per year
2010–2013
3
3
Do you like What you Recognize?
Nathalie Dens, Patrick De Pelsmacker, M. Wouters et al. · Journal of Advertising · 2012 · 84 citations · Full text
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