Statistics
Publications
8
Citations
196
H-Index
8
Active since
1984
Affiliations
W. Wossen Kassaye is an author at Bentley University specializing in business, digital advertising, and advertising management.
Publications per year
1984–2001
8
8
W. Wossen Kassaye · Marketing Intelligence & Planning · 2001 · 55 citations
Management, Environmental Management, Strategic Management +16
Global advertising and the world wide web
W. Wossen Kassaye · Business Horizons · 1997 · 20 citations
Business, Communication, Marketing +14
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