Concepedia

Author

Phumisak Smutkupt

Asian Institute of Technology

Also Known As

Phumisak Smutkupt

2

Publications

48

Citations

2

H-Index

24

Concepts

All Affiliations

Asian Institute of Technology
PS

About

Phumisak Smutkupt is an author at Asian Institute of Technology specializing in digital marketing, business, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

48

2

Management

2

2

48

3

Communication

2

2

48

4

Marketing

2

2

48

5

Advertising Effectiveness

2

2

48

Phumisak Smutkupt

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2

Publications

48

Citations

2

H-Index

YearCitations

Mobile marketing and consumer perceptions of brand equity

Phumisak Smutkupt, Donyaprueth Krairit, Do Ba Khang

Asia Pacific Journal of Marketing and Logistics

2012

38

An empirical study of the effects of permission on mobile advertising effectiveness

Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul

Portland International Conference on Management of Engineering and Technology

2010

10

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