Concepedia

Donyaprueth Krairit

DK

19

Publications

756

Citations

15

H-Index

1999

Active since

Affiliations

Asian Institute of Technology(Current)

Suan Sunandha Rajabhat University

Donyaprueth Krairit is an author at Asian Institute of Technology specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessInteractive MarketingCustomer SatisfactionEducationTechnologyCommunicationConsumer BehaviorConsumer Research

Publications per year

1999–2019

19

Publications

19

The study of e-learning technology implementation: A preliminary investigation of universities in Thailand

Sawai Siritongthaworn, Donyaprueth Krairit, Nicholas J. Dimmitt et al. · Education and Information Technologies · 2006 · 122 citations

Learning Management System, E-learning, Education +8

Managing information technology infrastructure: a new flexibility framework

Anote Chanopas, Donyaprueth Krairit, Do Ba Khang · Management Research News · 2006 · 102 citations

Infrastructure Flexibility, Business Intelligence, Information Technology Convergence +17

Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand

Phavaphan Sivaraks, Donyaprueth Krairit, John C.S. Tang · The Journal of High Technology Management Research · 2011 · 97 citations

Relationship Marketing, Customer Satisfaction, Service Quality +7

A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective

Wiyada Thitimajshima, Vatcharaporn Esichaikul, Donyaprueth Krairit · Electronic Markets · 2017 · 49 citations

Marketing, Customer Satisfaction, Electronic Marketplace +12

Satisfaction in e‐learning: the context of supplementary instruction

Sawai Siritongthaworn, Donyaprueth Krairit · Campus-Wide Information Systems · 2006 · 48 citations

E-learning, Instructional Communication, Learning Sciences +14

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