Concepedia
Statistics
Publications
19
Citations
756
H-Index
15
Active since
1999
Affiliations
Asian Institute of Technology(Current)
Suan Sunandha Rajabhat University
Donyaprueth Krairit is an author at Asian Institute of Technology specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessInteractive MarketingCustomer SatisfactionEducationTechnologyCommunicationConsumer BehaviorConsumer Research
Publications per year
1999–2019
The study of e-learning technology implementation: A preliminary investigation of universities in Thailand
Sawai Siritongthaworn, Donyaprueth Krairit, Nicholas J. Dimmitt et al. · Education and Information Technologies · 2006 · 122 citations
Learning Management System, E-learning, Education +8
Managing information technology infrastructure: a new flexibility framework
Anote Chanopas, Donyaprueth Krairit, Do Ba Khang · Management Research News · 2006 · 102 citations
Infrastructure Flexibility, Business Intelligence, Information Technology Convergence +17
Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand
Phavaphan Sivaraks, Donyaprueth Krairit, John C.S. Tang · The Journal of High Technology Management Research · 2011 · 97 citations
Relationship Marketing, Customer Satisfaction, Service Quality +7
A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective
Wiyada Thitimajshima, Vatcharaporn Esichaikul, Donyaprueth Krairit · Electronic Markets · 2017 · 49 citations
Marketing, Customer Satisfaction, Electronic Marketplace +12
Satisfaction in e‐learning: the context of supplementary instruction
Sawai Siritongthaworn, Donyaprueth Krairit · Campus-Wide Information Systems · 2006 · 48 citations
E-learning, Instructional Communication, Learning Sciences +14
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