Phavaphan Sivaraks

Publications

Citations

H-Index

2011

Active since

Affiliations

Phavaphan Sivaraks is an author at Asian Institute of Technology specializing in customer satisfaction, customer relationship management, and management.

Top concepts

BusinessMarketingE-businessManagementService QualityCustomer SatisfactionRelationship MarketingCustomer Relationship Management

Publications per year

2011–2011

Publications

Effects of e-CRM on customer–bank relationship quality and outcomes: The case of Thailand

Phavaphan Sivaraks, Donyaprueth Krairit, John C.S. Tang · The Journal of High Technology Management Research · 2011 · 97 citations

Relationship Marketing, Customer Satisfaction, Service Quality +7

Rows per page

1–1 of 1