Concepedia

Wiyada Thitimajshima

WT

2

Publications

60

Citations

2

H-Index

2015

Active since

Affiliations

Asian Institute of Technology(Current)

Wiyada Thitimajshima is an author at Asian Institute of Technology specializing in market design, business, and business-to-consumer marketing.

Top concepts

BusinessMarketingE-businessManagementMarket DesignCustomer SatisfactionInteractive MarketingBusiness-to-consumer Marketing

Publications per year

2015–2017

2

Publications

2

A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective

Wiyada Thitimajshima, Vatcharaporn Esichaikul, Donyaprueth Krairit · Electronic Markets · 2017 · 49 citations

Marketing, Customer Satisfaction, Electronic Marketplace +12

Developing a Conceptual Framework to Evaluate Public B2B E-Marketplaces

Wiyada Thitimajshima, Vatcharaporn Esichaikul, Donyaprueth Krairit · Journal of the Association for Information Systems · 2015 · 11 citations

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