Julia Rötzmeier-Keuper

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Publications

Citations

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Active since

2018

Affiliations

Julia Rötzmeier-Keuper is an author at Paderborn University specializing in companion animal behavior, channel risk management, and vulnerable consumers.

Publications per year

2018–2025

Publications

Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys

Nancy V. Wünderlich, Jens Hogreve, Ilma Nur Chowdhury et al. · Journal of Business Research · 2019 · 48 citations · Full text

Business, Marketing, Marketing Management +15

Triadic relationships in the context of services for animal companions

Julia Rötzmeier-Keuper, Jennifer S. Hendricks, Nancy V. Wünderlich et al. · Journal of Business Research · 2018 · 17 citations

Agriculture, Animal Sciences, Animal Behavior +7

How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda

Nancy V. Wünderlich, Markus Blut, Christian Brock et al. · Journal of Business Research · 2025 · 16 citations · Full text

Management, Strategic Management, Supply Chain Management +17

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