Concepedia
Statistics
Publications
3
Citations
104
H-Index
Active since
1994
Affiliations
Michigan State University(Current)
Western Michigan University
Judith M. Schmitz is an author at Michigan State University specializing in management, business, and marketing.
Top concepts
BusinessManagementLawStrategyMarketingPersuasionEngineeringCommunicationGlobal StrategyChannel Modeling
Publications per year
1994–1995
Models of channel maintenance: What is the weaker party to do?
Jule B. Gassenheimer, Roger J. Calantone, Judith M. Schmitz et al. · Journal of Business Research · 1994 · 53 citations
Channel Modeling, Engineering, Channel Capacity Estimation +8
Understanding the persuasion process between industrial buyers and sellers
Judith M. Schmitz · Industrial Marketing Management · 1995 · 34 citations
Persuasion Process, Management, Consumer Research +6
Vertical Integration Without Ownership: Strategic Alliances Offer a Managerial Alternative
Judith M. Schmitz, Robert Frankel, David J. Frayer · The Journal of Marketing Theory and Practice · 1995 · 17 citations
Law, Industrial Collaboration, Industrial Organization +17
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