Concepedia

Rajesh K. Aithal

RK

Statistics

Publications

6

Citations

140

H-Index

6

Active since

2005

Affiliations

Indian Institute of Management Lucknow(Current)

Rajesh K. Aithal is an author at Indian Institute of Management Lucknow specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingMarketing StrategyIntegrated MarketingInteractive MarketingMarketing CommunicationLearning

Publications per year

2005–2022

6

Publications

6

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Rajesh K. Aithal, Vikram Choudhary, Harshit Maurya et al. · International Journal of Retail & Distribution Management · 2022 · 49 citations

Customer Satisfaction, Small Retailers, Mobile Commerce +13

Marketing channel length in rural India

Rajesh K. Aithal · International Journal of Retail & Distribution Management · 2012 · 30 citations

Digital Marketing, Consumer Research, Rural Retailers +16

Exploring channel conflict in an emerging economy: the small retailer’s perspective

Satyam Satyam, Rajesh K. Aithal, Harshit Maurya · International Journal of Retail & Distribution Management · 2017 · 19 citations

Perceived Channel Conflict, Small Retailer ’, Channel Exit +13

Rural Marketing in the Development Paradigm

L. K. Vaswani, Rajesh K. Aithal, Debasis Pradhan et al. · International Journal of Rural Management · 2005 · 16 citations

Agricultural Marketing, Suggested Reconceptualization, Rural Development +12

Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

Satyam Satyam, Rajesh K. Aithal · Journal of Marketing Education · 2022 · 14 citations

Physical Immersion, Emergency Management, Crisis Management +19

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