Concepedia

Harshit Maurya

HM

4

Publications

134

Citations

4

H-Index

2017

Active since

Affiliations

International Management Institute(Current)

Indian Institute of Management Lucknow

Symbiosis International University

Harshit Maurya is an author at International Management Institute specializing in digital marketing, business, and marketing.

Top concepts

BusinessMarketingManagementTechnologyDigital MarketingConsumer ResearchCustomer SatisfactionLearningEducationE-business

Publications per year

2017–2022

4

Publications

4

Adoption, completion and continuance of MOOCs: a longitudinal study of students’ behavioural intentions

Kriti Priya Gupta, Harshit Maurya · Behaviour and Information Technology · 2020 · 51 citations

E-learning, Digital Marketing, Educational Psychology +22

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Rajesh K. Aithal, Vikram Choudhary, Harshit Maurya et al. · International Journal of Retail & Distribution Management · 2022 · 49 citations

Customer Satisfaction, Small Retailers, Mobile Commerce +13

Exploring channel conflict in an emerging economy: the small retailer’s perspective

Satyam Satyam, Rajesh K. Aithal, Harshit Maurya · International Journal of Retail & Distribution Management · 2017 · 19 citations

Perceived Channel Conflict, Small Retailer ’, Channel Exit +13

The role of access convenience of common service centres (CSCs) in the continued use of e-government

Kriti Priya Gupta, Harshit Maurya · Digital Policy Regulation and Governance · 2020 · 15 citations

Customer Satisfaction, Digital Marketing, E-services +18

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