Mayra Monteiro Viana

Consumers' perception of beef burgers with different healthy attributes

Mayra Monteiro Viana, Vivian Lara dos Santos Silva, Marco Antônio Trindade · LWT · 2014 · 42 citations · Full text

Customer Satisfaction, Nutrition, Consumer Research +16

The use of an online completion test to reveal important attributes in consumer choice: An empirical study on frozen burgers

Mayra Monteiro Viana, Vivian Lara dos Santos Silva, Rosires Deliza et al. · Food Quality and Preference · 2015 · 42 citations · Full text

Customer Satisfaction, Economics, Online Customer Behavior +15

Consumer perception towards familiar and innovative foods: the case of a Brazilian product

Gislayne da Silva Goulart, Mayra Monteiro Viana, Thelma Lucchese Cheung · British Food Journal · 2020 · 35 citations

Novel Food, Consumer Study, Consumer Research +22

Food waste: an exploratory investigation of causes, practices and consequences perceived by Brazilian supermarkets and restaurants

Eluiza Alberto de Morais Watanabe, Caroline Rodrigues do Nascimento, Michele Gasparoto Moreira Teixeira de Freitas et al. · British Food Journal · 2021 · 20 citations

Food Loss, Nutrition, Agricultural Economics +22

Consumer preferences for burgers and milk desserts: Evaluating the importance of health claim attributes

Mayra Monteiro Viana, Yana Jorge Polizer Rocha, Marco Antônio Trindade et al. · Journal of Sensory Studies · 2020 · 11 citations

Nutrition, Health Claim Attributes, Agricultural Economics +28