Jinyoung Jinnie Yoo

Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

Jinyoung Jinnie Yoo · Journal of Retailing and Consumer Services · 2023 · 37 citations

Marketing, Advertising, Personal Branding +15

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Dong Hoo Kim, Jinyoung Jinnie Yoo, Wei‐Na Lee · Journal of Marketing Communications · 2016 · 16 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +25

Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S.

Jinyoung Jinnie Yoo, Wei‐Na Lee · International Communication Gazette · 2019 · 12 citations

Does Patriotism Work, Consumer Research, Consumer Attitude +25

Does the Model Minority Image Work?: Consumer Responses to the Model Minority Stereotypes in Ads

Jinyoung Jinnie Yoo · Journal of Promotion Management · 2020 · 11 citations

The Process of Visionary Leadership Increases Innovative Performance among IT Industry 4.0 for SMEs for Organizational Sustainability: Testing the Moderated Mediation Model

Le Wang, Xiu Jin, Jinyoung Jinnie Yoo · Sustainability · 2024 · 11 citations · Full text