Concepedia

José Paulo Marques dos Santos

JP

6

Publications

172

Citations

6

H-Index

2011

Active since

Affiliations

Instituto Superior da Maia(Current)

Universidade do Porto

Centro Hospitalar de Vila Nova de Gaia

University of Lisbon

José Paulo Marques dos Santos is an author at Instituto Superior da Maia specializing in brand equity, brand strategy, and advertising.

Top concepts

MarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessConsumer ResearchPsychologyNeuroeconomicsSocial Sciences

Publications per year

2011–2024

6

Publications

6

Impact of COVID-19 on Medicine Lecturers’ Mental Health and Emergency Remote Teaching Challenges

Carla Miguel, Luísa Castro, José Paulo Marques dos Santos et al. · International Journal of Environmental Research and Public Health · 2021 · 61 citations · Full text

Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands

José Paulo Marques dos Santos, Daniela Seixas, Sofia Brandão et al. · Frontiers in Neuroscience · 2011 · 45 citations · Full text

Neural imprints of national brands versus own-label brands

José Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira et al. · Journal of Product & Brand Management · 2016 · 24 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +22

Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions

José Paulo Marques dos Santos, Daniela Seixas, Sofia Brandão et al. · Journal of Brand Management · 2012 · 18 citations

Consumer Decision Making, Advertising, Brand Equity +9

Neural correlates of the emotional and symbolic content of brands: A neuroimaging study

José Paulo Marques dos Santos, Luiz Moutinho, Daniela Seixas et al. · Journal of Customer Behaviour · 2012 · 12 citations

Affective Neuroscience, Positive Brands, Consumer Research +21

Rows per page

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