Concepedia

Hatem Bugshan

HB

6

Publications

379

Citations

6

H-Index

2013

Active since

Affiliations

Birkbeck, University of London(Current)

Washington State University

Hatem Bugshan is an author at Birkbeck, University of London specializing in social media, interactive marketing, and communication.

Top concepts

Social MediaArtsMarketingCommunicationInteractive MarketingBusinessManagementSocial ComputingDigital MarketingOnline Communities

Publications per year

2013–2020

6

Publications

6

Social commerce information sharing and their impact on consumers

Hatem Bugshan, Razaz Waheeb Attar · Technological Forecasting and Social Change · 2020 · 160 citations

Online Customer Behavior, Social Media, Interactive Marketing +8

Co-innovation: the role of online communities

Hatem Bugshan · Journal of Strategic Marketing · 2014 · 78 citations

Online Communication, Online Communities, Media Innovation +18

From e-learning to social learning – a health care study

Hatem Bugshan, Xiaolin Lin, Mauricio Featherman · European journal of training and development · 2013 · 47 citations

E-learning, Digital Marketing, Online Communication +24

Understanding customer perceptions of internet banking: the case of the UK

Mohana Shanmugam, Yen Yao Wang, Hatem Bugshan et al. · Journal of Enterprise Information Management · 2015 · 42 citations

Customer Experience, Customer Satisfaction, Digital Marketing +20

Open innovation using Web 2.0 technologies

Hatem Bugshan · Journal of Enterprise Information Management · 2015 · 36 citations

Innovation Evaluation, Innovation Adoption, Digital Marketing +25

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