Concepedia

Author

Yen Yao Wang

Birkbeck, University of London

Also Known As

Yen Yao Wang, Yen-Yao Wang

4

Publications

48

Citations

2

H-Index

13

Concepts

All Affiliations

Birkbeck, University of London
YY

About

Yen Yao Wang is an author at Birkbeck, University of London specializing in online banking, customer satisfaction, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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2

Management

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42

3

Marketing

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42

4

Consumer Behavior

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42

5

Digital Marketing

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1

42

Yen Yao Wang

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1

Publications

42

Citations

1

H-Index

YearCitations

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