Philip R. Cateora is an author at The King's College specializing in international business, globalization, and global marketing.
Top concepts
GlobalizationInternational BusinessGenderBusinessMarketingManagementFeminist TheoryGender IdentitySocial SciencesGlobal Marketing
Publications per year
1967–2010
7
7
Frances S. Hardin, Philip R. Cateora, John M. Hess · Journal of Marketing · 1976 · 113 citations
Philip B. Schary, Philip R. Cateora, John M. Hess · Journal of Marketing · 1972 · 49 citations
Jacob Naor, Philip R. Cateora, Susan P. Douglas et al. · Journal of Marketing · 1985 · 35 citations
John M. Hess, Philip R. Cateora · Thunderbird International Business Review · 1967 · 35 citations
John M. Hess, Philip R. Cateora · The International Executive · 1967 · 29 citations
Rows per page
1–5 of 7