4
Publications
226
Citations
4
H-Index
1967
Active since
Publications per year
1967–1976
4
4
Frances S. Hardin, Philip R. Cateora, John M. Hess · Journal of Marketing · 1976 · 113 citations
Philip B. Schary, Philip R. Cateora, John M. Hess · Journal of Marketing · 1972 · 49 citations
John M. Hess, Philip R. Cateora · Thunderbird International Business Review · 1967 · 35 citations
John M. Hess, Philip R. Cateora · The International Executive · 1967 · 29 citations
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