Franklin Shaddy

Price Promotions Cause Impatience

Franklin Shaddy, Leonard Lee · Journal of Marketing Research · 2019 · 51 citations

Social Sciences, Marketing, Psychology +16

Deciding Who Gets What, Fairly

Franklin Shaddy, Anuj Shah · Journal of Consumer Research · 2018 · 41 citations

Social Sciences, Economics, Public Policy +11

Seller Beware: How Bundling Affects Valuation

Franklin Shaddy, Ayelet Fishbach · Journal of Marketing Research · 2017 · 37 citations

Business, Economics, Marketing +13

Eyes on the prize: The preference to invest resources in goals over means.

Franklin Shaddy, Ayelet Fishbach · Journal of Personality and Social Psychology · 2018 · 15 citations

Management, Social Psychology, Behavioral Economics +15

When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation

Franklin Shaddy, Anuj Shah · Journal of Marketing · 2021 · 13 citations

Social Sciences, Decision Sciences, Economics +12