Ivana Rihova

Conceptualising Customer‐to‐customer Value Co‐creation in Tourism

Ivana Rihova, Dimitrios Buhalis, Miguel Moıtal et al. · International Journal of Tourism Research · 2014 · 294 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Supply +16

Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic

Ivana Rihova, Dimitrios Buhalis, Mary Beth Gouthro et al. · Tourism Management · 2018 · 267 citations · Full text

Social layers of customer-to-customer value co-creation

Ivana Rihova, Dimitrios Buhalis, Miguel Moıtal et al. · Journal of service management · 2013 · 168 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

Motivation to volunteer: a case study of the Edinburgh International Magic Festival

Paul Barron, Ivana Rihova · International Journal of Event and Festival Management · 2011 · 61 citations

Education, Public Participation, Event Management +18

Practice-based segmentation: taxonomy of C2C co-creation practice segments

Ivana Rihova, Miguel Moıtal, Dimitrios Buhalis et al. · International Journal of Contemporary Hospitality Management · 2019 · 30 citations · Full text

Customer Experience, Practice Management, Consumer Research +27