Monali Hota

Using values and shopping styles to identify fashion apparel segments

Francisco J. Sarabia-Sánchez, María D. De-Juan-Vigaray, Monali Hota · International Journal of Retail & Distribution Management · 2012 · 45 citations

Consumer Motivation, Consumer Study, Consumer Research +24

Consumer socialization in childhood and adolescence: Impact of psychological development and family structure

Monali Hota, Fabian Bartsch · Journal of Business Research · 2019 · 40 citations

Consumer Culture, Consumer Socialization, Consumer Study +13

Can Public-Service Advertising Change Children’s Nutrition Habits?

Monali Hota, Rubén Chumpitaz, A. Cousin · Journal of Advertising Research · 2010 · 25 citations

The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups

Monali Hota, Karine Charry · International Journal of Retail & Distribution Management · 2014 · 23 citations

Consumer Uncertainty, Consumer Study, Consumer Research +28

The Relative Influence of Consumer Socialization Agents on Children and Adolescents: Examining the Past and Modeling the Future.

Monali Hota, Robyn L McGuiggan · HAL (Le Centre pour la Communication Scientifique Directe) · 2006 · 21 citations

Behavioral Sciences, Consumer Study, Social Behavior +12