Concepedia

Sheng-Yao Peng

SP

1

Publications

17

Citations

1

H-Index

2008

Active since

Affiliations

Yuanpei University(Current)

Sheng-Yao Peng is an author at Yuanpei University specializing in technology, digital economy, and business-to-consumer marketing.

Top concepts

BusinessMarketingE-businessManagementTechnologyDigital EconomyBusiness StrategyDigital MarketingMarketing StrategyBusiness-to-consumer Marketing

Publications per year

2008–2008

1

Publications

1

B2B brand extension to the B2C market—The case of the ICT industry in Taiwan

Ying‐Chan Tang, Fen‐May Liou, Sheng-Yao Peng · Journal of Brand Management · 2008 · 17 citations

Mobile Commerce, Digital Marketing, B2b Brand Extension +12

Rows per page

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