Concepedia
Statistics
Publications
24
Citations
717
H-Index
15
Active since
1983
Affiliations
University of East Anglia(Current)
University of Strathclyde
Keith Fletcher is an author at University of East Anglia specializing in business, management, and marketing.
Top concepts
ManagementBusinessMarketingMarketing ManagementCustomer SatisfactionBusiness StrategyBusiness IntelligenceStrategic ManagementInteractive MarketingInformation Management
Publications per year
1983–2008
Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand
Amy Carroll, Stuart J. Barnes, Eusébio Scornavacca et al. · International Journal of Advertising · 2007 · 215 citations
Customer Satisfaction, Digital Marketing, Consumer Research +26
Organizational, strategic and technical barriers to successful implementation of database marketing
Keith Fletcher, George Wright · International Journal of Information Management · 1995 · 56 citations
Customer Satisfaction, Successful Implementation, Business-to-business Research +12
Trust and direct marketing environments: A consumer perspective
Keith Fletcher, Linda D. Peters · Journal of Marketing Management · 1997 · 50 citations
Customer Satisfaction, Relationship Development, Direct Mail +19
Consumer power and privacy: the changing nature of CRM
Keith Fletcher · International Journal of Advertising · 2003 · 38 citations
Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams
Linda D. Peters, Keith Fletcher · Journal of Marketing Management · 2004 · 31 citations
Project Management, Communication Strategies, Communication +23
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