Concepedia

Thomas F. Schutte

TF

Statistics

Publications

6

Citations

193

H-Index

6

Active since

1969

Affiliations

University of Pennsylvania(Current)

McMaster University

Thomas F. Schutte is an author at University of Pennsylvania specializing in marketing, social sciences, and brand meaning-making.

Publications per year

1969–1973

6

Publications

6

The Semantics of Branding

Thomas F. Schutte · Journal of Marketing · 1969 · 68 citations

, , +12

Marketing as a Communication System: The Marketing Concept Revisited

Bent Stidsen, Thomas F. Schutte · Journal of Marketing · 1972 · 38 citations

, , +3

Consumerism: Viewpoints from Business, Government, and the Public Interest

Thomas F. Schutte, Ralph M. Gaedeke, Warren W. Etcheson · Journal of Marketing · 1973 · 29 citations

, , +11

The Semantics of Branding

Thomas F. Schutte · Journal of Marketing · 1969 · 24 citations

, , +12

Brand Policy Determination

John G. Myers, Victor J. Cook, Thomas F. Schutte · Journal of Marketing Research · 1969 · 17 citations

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