Concepedia

Paolo Moscatelli

PM

Statistics

Publications

1

Citations

112

H-Index

1

Active since

2016

Affiliations

Akershus University Hospital(Current)

Paolo Moscatelli is an author at Akershus University Hospital specializing in business-to-consumer marketing, business, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingNew Product DevelopmentBusiness-to-business MarketingBusiness-to-consumer Marketing

Publications per year

2016–2016

1

Publications

1

Customer involvement in new product development in B2B: The role of sales

Antonella La Rocca, Paolo Moscatelli, Andréa Perna et al. · Industrial Marketing Management · 2016 · 112 citations

Consumer-driven Product Development, Customer Satisfaction, Business-to-business Research +11

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